Skip to main content

La Maison du whisky



Since it was first founded in 1956, La Maison du Whisky has witnessed and contributed to the development of whisky in France, Europe and the world. Over decades, travels and encounters, La Maison du Whisky has sought out the world’s most inspiring distilleries and bottlers and explored the most exciting spirits, from rum to Calvados, cognac and saké… It boasts a history in which La Maison du Whisky has grown its specialization beyond its stores, the website and distribution, to include magazine publication, leading events and training courses.

The 1950s and 1960s

An emerging market

Importation of the first blends and launch of the first official Scottish single malts.


Georges Bénitah and his two brothers create SNPA – La Maison du Whisky.


The first store opens on 18 Rue Saint-Didier (Paris 16)


Commercialization of the first Scottish single malt, Glen Grant.


The store at 20 Rue d’Anjou opens (Paris 8)

Lire plus


Two new stores open: 24 Rue de Tilsitt (Paris 8), 74 Rue de Passy (Paris 16).

Lire plus

The 1970s and 1980s

Duel roles in import and distribution

Release of the first independent bottlings of Scottish single malts and consolidation of the portfolio.


La Maison du Whisky has four outlets in Paris.


La Maison du Whisky offers a rich and varied range made up of over 150 whiskies from all over the world, including 100 single malts.


La Maison du Whisky becomes the official distributor for Gordon & MacPhail, Scotland’s leading independent bottler.


La Maison du Whisky offers the first single cask and cask strength whiskies.


Georges Bénitah meets Andrew and Brian Symington, two years before they found Signatory Vintage.


La Maison du Whisky stocks over 500 products.

Lire plus

The 1990s

Evermore specialized

La Maison du Whisky expands its range to include Irish and American whiskeys, followed by Japanese whisky.


Thierry Bénitah becomes the new Chief Executive.


First collaboration with Flammarion for the publication of the ABCdaire du Whisky.


Launch of, the first French retail website dedicated to whisky.

Lire plus

The 2000s

Development abroad

Development of Japanese whisky and world whisky, and diversification into rum and mixology.


Nikka’s Japanese whiskies launch in the French market.


The first edition of Whisky Magazine France is published and the first Whisky Live Paris is held at Palais Brongniart.
Launch of the Indian single malt Amrut and the Welsh single malt Penderyn.


La Maison du Whisky Singapore opens.


La Maison du Whisky becomes the European distributor for Japanese brand Nikka.

Lire plus

The 2010s

New skills

Specialization in the worlds of rum, French spirits, white spirits and new categories such as beer and sake…


The store at 6 Carrefour de l’Odéon (Paris 6) opens.

Lire plus


Renovation of the 20 Rue d’Anjou store in Paris and expansion to include two new areas, the Collector Room and the Tasting Room

Lire plus


The Golden Promise Whisky Bar opens at 11 rue Tiquetonne (Paris 2).
Creation of La Maison & Velier (LM&V), a joint venture between La Maison du Whisky and Italian independent distributor Velier.


Opening of the Islay Room in the store on Rue d’Anjou as well as a dedicated tasting area named The Lab.

Lire plus

The 2020s

The innovations continue

Launch of a spirits auction site and a platform dedicated to innovative brands; development of pivotal partnerships.


Launch of an online auction site for rare whiskies and spirits, Fine Spirits Auction (FSA), in partnership with iDealwine, the leader in online wine auctions.


Launch of The Avant Gardists (TAG), a platform dedicated to young brands and innovative distilleries.

Roll out of ecoSPIRITS, an innovative and sustainable solution for the wholesale distribution of spirits.
A new store opens on Rue Tiquetonne, primarily dedicated to Japanese whisky and sake.

Lire plus

About Us

Our Trades