Between 1970 and 1977, La Maison du Whisky launched several official single malts, including Caol Ila, Highland Park, Lagavulin and Springbank.

By the early 1980s, La Maison du Whisky had become an importer in its own right, continuing an initiative launched with a select few producers a few years before.

In parallel, La Maison du Whisky opened four shops in different areas of the capital (rue d’Anjou, avenue de Saxe, rue de Passy and rue de Tilsit).

It also built close relationships with the main players in the Scotch whisky market, particularly the independent bottlers Gordon & MacPhail and Signatory Vintage, two specialists in old vintages and rare bottlings.

In the mid-eighties, La Maison du Whisky began marketing its first cask strength whiskies, working with a network of independent wine merchants, who began developing their single malt ranges.

Chichibu launches in France, alongside the first Japanese single casks from Karuizawa and Hanyu. Start of LMDW’s partnership with Italian specialist Velier and sale of the first Caroni and Demerara rums.

For La Maison du Whisky, the 2000s were inextricably linked with the emergence of Japanese whisky on the French market. Nikka’s whiskies were included for the first time in the Maison du Whisky catalogue in 2001.

In parallel, La Maison du Whisky turned its attentionto other whisky-producing countries such as Wales, France, Sweden, Italy, India, New Zealand, Tasmania and Taiwan.

It was also in the 2000s that the first two shops outside of France were opened, one in Reunion Island in 2002 and a second in Singapore in 2006.
Rum also joined La Maison du Whisky’s portfolio during this period, and the category has continued to develop at rapid rates since.

In 2004 La Maison du Whisky launched its own publishing house, which manages publication of the French version of Whisky Magazine and was the first to organize a show dedicated entirely to whisky, Whisky Live Paris.

Already the exclusive distributor of Nikka throughout Europe, in 2007 La Maison du Whisky extended its export activity to over 45 countries. During this time, the business gradually became one of the principle players in the HORECA sector and a contributing factor to the booming new generation of cocktail bars.

In 2010, La Maison du Whisky developed its stores to include an address focused primarily on rum at 6 Carrefour de l’Odéon, then going on to renovate its historic store on 20 Rue d’Anjou in 2014. A collection of more than 2,500 products was now available and included a large number of collectors’ editions, amassed over 30 years of careful selections. In 2017, La Maison du Whisky’s first bar, the Golden Promise, opened at 11 Rue Tiquetonne in partnership with La Maison du Saké.

The 2010s also marked the start of collaboration with Velier, with the launch in 2017 of the joint venture La Maison & Velier (LM&V). In 2019, La Maison du Whisky added rum production to its skills through LM&V, acquiring the Port-au-Prince distillery in Haiti.

In 2011, La Maison du Whisky launched the first edition of the Artist range, dedicated to cask strength single cask Scotch whiskies, in collaboration with artist Warren Khong. Every year since, a new opus has been unveiled at Whisky Live Paris. 2016 saw the launch of the Artist Collective, an extension of the Artist range, followed by other collections, including Through the Grapevine (cognac), Version française (whisky and Armagnac), Transcontinental Rum and Ex-Libris (world whisky).

Since the early 2020s, La Maison du Whisky’s renown has continued to grow. In 2021, expanding on an unprecedented scale, the 18th edition of Whisky Live Paris filled the 10,000 m2 of the Grande Halle de la Villette. Updating its graphic identity, La Maison du Whisky renovated its three stores from 2022 to 2023.

La Maison du Whisky has continued its digital innovations. In 2020, it launched Fine Spirits Auction, an online spirits auction site, in partnership with iDealwine, the leader in online wine auctions. In 2022, La Maison du Whisky created The Avant Gardists, a fully digital platform dedicated to young brands and innovative distilleries, designed to support the spirits industry’s thriving momentum.

In parallel, in January 2022, La Maison du Whisky launched ecoSPIRITS, the first eco-responsible solution for international spirits distribution. Originally designed for cafés, hotels and restaurants, the solution was also extended to spirits retailers in 2023.